Are advanced frontal airbags currently marketed because they are safer than traditional airbags?

Advanced frontal airbags are designed with enhanced safety features that aim to reduce the risk of injury in certain crash situations. However, the question asks whether they are marketed on the premise that they are "safer" than traditional airbags, which requires a nuanced understanding.

While advanced frontal airbags incorporate technology that allows them to adjust deployment based on factors like seat position, occupant size, and impact severity—thus potentially offering better protection—they are not necessarily marketed as inherently 'safer' than traditional airbags. Instead, they are part of an ongoing evolution in airbag technology aiming to improve overall safety.

Warmth of marketing and product assurance can often lead to varying interpretations around safety, and while advanced frontal airbags offer improved safety features, the fundamental objective remains the same: to provide a means of cushioning and protection during a crash. Thus, the premise that they are solely marketed "because they are safer" could be misleading. Their marketing encompasses a broader scope that includes their advanced functionalities and how they contribute to overall vehicle safety systems rather than a direct claim of being categorically safer.